The third annual Gathering of the Juggalos was held in the Civic Center in Peoria, Illinois for four days, with over 8,000 in attendance.Esham, Ghoultown, Mack 10, Primer 55, and Bubba Sparxxx were guest performers. Esham announced that he had been signed to Psychopathic Records. Bubba Sparxxx was booed offstage and has since left a mark on future Gatherings, as acts sharing similar fates have been said to have received the "Bubba Sparxxx award." The Sixth Joker's Card was unveiled in two separate seminars, The Wraith: Shangri-La and Hell's Pit, given by Violent J. The second seminar, detailing ICP's entire rise to fame, was captured on video and released with The Wraith: Shangri-La in DVD format.
One riot occurred shortly after police tried to stop juggalettes from showing their breasts. The police released tear gas and pepper balls at the surrounding crowd, causing mass confusion. Psychopathic Record employees Rob Bruce and Alex Abbiss negotiated with police, and the festival continued after airing out for 30 minutes.